The Business of Olympic Games Sponsorship

[…]This book provides many leads for a more in-depth study of the wilde-ranging effects of the Athens Olympics. Once the Games have ended, challenges, achievements, opportunities – gained and lost – will be placed under the microscope of history.”The business of Olympic Games sponsorship: Incentives and rewards” takes a close and careful look at the relationship that exists between companies and the Olympic Movement. It seems that corporate support has become an integral part of the Game’s existence.[…]